How to Make Your Brand Popular

Be it music, business or whatever, we all intend to make our brands well-known. We have looked and read around for a few tips.

1. If it is music you make, your tracks should be available for digital downloads; whether its for free or for a certain amount of money. Though it may be wise to give your music away for free while you are still unknown and upcoming.

We do exactly at Frequent Xpressionz. We will assist you with distributing your music. Share with us your track or link.

2. Ask for feedback and listen to what people say. It could be criticism or suggestions, they are equally helpful in assisting you build a brand that people want to invest in. Do not brush off criticism as hate; listen.

3. Promote, promote, promote. Make posters with your brand to display and place them at malls. It’s free! All you gotta do is get an official stamp from the officials and you get free advertising for a whole week. Make sure your posters have all your contact details.

4. Send your music to radio. Look out for helpful blogs and fan pages. Exhibition houses will also want to display your brand if it is good.

 

5. Do as many gigs as you can. Jump at opportunities like free gigs. Find events where much established artists will be showing. Ask to perform for free.

 

6. Collaborate with other hungry artists. This reminds me of when Qibho Intalektual started out. He would never turn down an invite to be featured on a track. You would bump into this guy in the street and ask him to do a verse on your track and he wouldn’t refuse. He would do it for free!! Look at where it got him.

 

7. Get a good look. Seriously clean up. Get a good dress sense. Pull up your pants a bit when going to business meetings. Touch up your brand logo and overall presentation. You will be taken seriously.

 

8. Go to interviews. TV has slots where free promotions are let through. Visit radio DJs during their shifts. Ask for an interview. Drop a copy of your CD; and probably leave one or two more for lucky listeners to win.

 

9. Always have your material with you. You don’t want to get off stage and have an eager fan pull out a few Emalangeni to purchase your product and you have no CD ! Carry your product, business card etc. Why do you think artists carry their backpacks around like a bunch of hippies? Those are offices!

 

10. Hoard the social media. This one never gets old. Make Facebook, Twitter, Reverbnation, Soundcloud accounts.

 

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