Tips on Promoting your Music on Social Media

While blogs and Facebook are great for engaging with your existing fan base, Twitter is the best source for new fans. Here are some hot Twitter tips to help you get started:

#1: Be you

For your fans to want to read your tweets, click on your links and retweet you, they need you to be authentic. Speak your mind (respectfully of course) and be genuine – don’t just push your music onto the crowds. Engage in real conversations. If you do this, you’ll see a vast improvement in your retweet and click-through rates.

#2: Be credible

Moms are right – honesty is the best policy. Don’t be afraid to admit you don’t know the answer to a question… it just shows you are human. If you do make a mistake, admit you’ve made one. Your fans will appreciate you even more so.



#3: Reply and engage in a two-way dialogue

Don’t let your fans hang dry. Get in the practice of taking a few minutes every day to reply to fans. Being active and responsive not only shows you care, but also motivates your fans to participate in conversation. Also, don’t just tweet at your fans. Think of it as a game of tennis – don’t serve the ball and disappear. Follow conversations your original tweets initiated, and participate in the dialogue. Be sure to follow others on Twitter and recognize fans that tweet about your blog posts or retweet something you’ve previously shared. Thank them for their tweet – you can be sure they’ll continue to ‘market’ you.

#4: Find and reply to conversations about you

Search for existing conversations about you, your band or your music. This is a fun way to see what others are thinking and a great learning opportunity. Heck, you my even chose to reply to a conversation or two.

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